Puerto Rican artist Bad Bunny performed a 15-minute halftime show at Super Bowl LX on February 9, 2026, that was performed almost entirely in Spanish and celebrated Latin American culture. The performance included appearances by Lady Gaga and Ricky Martin, featured scenes representing various Latino cultural elements including boxers representing the Puerto Rico-Mexico boxing rivalry, and concluded with a real wedding ceremony and the statement that "God bless America" means all the Americas.
Following the performance, Bad Bunny's U.S. streaming numbers increased from 36.2 million to 99.6 million (a 175% increase), and his global streams rose 132% from 117 million to 271 million. This came one week after he won Album of the Year at the 2026 Grammys, which had already boosted his streams by 117%. The halftime show drew 128.2 million viewers, making it the fourth most-watched halftime show in Super Bowl history, down from Kendrick Lamar's 133.5 million viewers in 2025. Overall Super Bowl viewership also declined to 124.9 million from 127.7 million the previous year.
Several House Republicans, including Rep. Randy Fine and Rep. Andy Ogles, called for FCC investigations into the show's content, claiming it contained "sexually explicit language" and "inappropriate" content. However, the lyrics Republicans cited were not actually performed during the show, and profanity that was included was bleeped. The performance itself featured backup dancers, a heterosexual marriage ceremony, and cultural celebrations, but was conspicuously apolitical aside from the Spanish language itself and the closing statement about "all the Americas."